A former Videoporter got paid to write about his pain at losing Videoport

I mean, the least you could do is read it, since we’re dead and all.


From the thing:

If you’re actually in a video store, the stakes are different. You’re engaged. You’re on a mission to find a movie — the right movie. You had to get out of bed, get dressed, and go to a store. You had to think about what you want, why this movie looks good and not that one, perhaps even seeking guidance or advice. Whether it’s from nostalgia, advertising, packaging, reputation, recommendation, or sheer whim, a movie chosen from the shelves attaches you to your choice. Before the film even starts playing, you’ve begun a relationship with it. You’re curious. Whether you’ve chosen well or poorly, you’ve made a choice, and you’re in it for the duration.

With online streaming, we don’t decide — we settle. And when we aren’t grabbed immediately, we move on. That means folks are less likely to engage with a film on a deep level; worse, it means people stop taking chances on challenging films. Unlike that DVD they paid for and brought home, a movie on Netflix will be watched only so long as it falls within the viewer’s comfort zone. As that comfort zone expands, the desire to look outside of it contracts.

Aaand, that’s the last nickel anyone associate with Videoport will probably squeeze out of the place we loved so much. Support your local video store—if you’ve still got one.

Published in: on December 31, 2015 at 12:11 am  Comments (1)  

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  1. We at Jet Video, also in Portland, certainly can relate to “defying the odds” and the Netflix Effect. However, we still exist, are growing, and do not plan not to exist. We never considered Videoport a competitor per se, but now that VP is completely gone, we would love a shout-out some time, from one indie movie store to another. If we keep growing, Portland could find itself with another largish, or at least medium-large, rental store again. Surely, everyone wants that?

    Also, Dennis’s recent Vox article stated that there are now no video stores within 30 miles of Portland, which is not true and bad for us to have potential customers thinking. Is a correction possible?

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