I mean, the least you could do is read it, since we’re dead and all.
From the thing:
If you’re actually in a video store, the stakes are different. You’re engaged. You’re on a mission to find a movie — the right movie. You had to get out of bed, get dressed, and go to a store. You had to think about what you want, why this movie looks good and not that one, perhaps even seeking guidance or advice. Whether it’s from nostalgia, advertising, packaging, reputation, recommendation, or sheer whim, a movie chosen from the shelves attaches you to your choice. Before the film even starts playing, you’ve begun a relationship with it. You’re curious. Whether you’ve chosen well or poorly, you’ve made a choice, and you’re in it for the duration.
With online streaming, we don’t decide — we settle. And when we aren’t grabbed immediately, we move on. That means folks are less likely to engage with a film on a deep level; worse, it means people stop taking chances on challenging films. Unlike that DVD they paid for and brought home, a movie on Netflix will be watched only so long as it falls within the viewer’s comfort zone. As that comfort zone expands, the desire to look outside of it contracts.
Aaand, that’s the last nickel anyone associate with Videoport will probably squeeze out of the place we loved so much. Support your local video store—if you’ve still got one.